BAV Model For Brand Equity

“A product is something made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” 


-Stephen King

Consumer awareness is the key to brand value

The Y&R BrandAsset™ Valuator (BAV Model) shows realistic prospects for brands. This is because the Y&R BrandAsset™ Valuator measures the value of a brand where it is created: in people’s hearts and minds.

Relationships are what count

Brand strength and brand stature are the BrandAsset.

Brand strength
The relationship between a brand’s differentiation and relevance factors is the yardstick for a brand’s growth potential: the Brand Strength. A “relevant differentiation” is the vital prerequisite for dynamic and successful brand building.

Brand Stature
Esteem and knowledge indicate the involvement with a brand: the Brand Stature. It is the decisive gauge of the goodwill which a brand enjoys. Properly managing these relationships is the key to successful brand building and to retention of brand value.

The look outside the box delivers inspiring insights

With the Y&R BrandAsset™ Valuator it can be proven that successful brands–regardless of their category – develop systematically by a specific pattern.

The Power-Grid shows the status of your brand

With help of the Power Grid, a brand’s strengths and weaknesses–as well as its growth prospects–can be mapped out. Based on these findings, it can be predicted whether a brand is able to establish itself as a strong power brand, or whether erosion is causing it to lose ground.